Technological progress during the last few years has been surprising. The development of internet, mobile devices and applications has reached all sectors and fashion could not be an exception. At the same time, citizens are becoming more aware of importance for their quality of life using natural materials and free of chemicals as a result of recycling, which are part of a model of circular economy and be respectful with the environment.
However, Is it possible to design garments using advanced technology combining materials and craftsmanship? Of course it is. It is clear that for designers and companies this is a challenge, which from our point of view is positive as it enhances creativity and the search for solutions, as well as quality.
Technology can not be seen as a threat: it is there and will continue being part of history of mankind. The most important will be the responsible use of it, always for the benefit of people and the environment. On the other hand, the fact of introducing natural elements and materials as well as handmade products, give an added value and differentiation to the designs, allowing both to small producers and artisans to remain within the market, being a fundamental pillar to preserve memory and history each culture through time.
The first collection “Mother Earth 2017 by Armatta” was a set of values woven -never better said- by an alpaca fiber wire that linked the history of the alpaca to what we know currently about this wonderful animal and that has come to stay after knowing the advantages and virtues of its fiber compared to other natural materials.
In this case I wanted to bring innovation and forward-looking perspective in a forceful and visible way by using 3D printing to launch this metaphor: “the value chain that a product owns”; from its origins until it reaches the hands of users without losing the essence of the hand of technology.
This experiment has somehow served to tell an irreversible reality of our natural environment, but without a doubt, stop the deterioration of our planet is in our hands, and without the technology of nowadays would be impossible. A good way is to approach to the product thus I invite you to visualize this video which is a clear sign that things can be done correctly and with conscience.
Specifically, this is the work carried out by the designer Martine Jarlgaard in conjunction with Provenance, a platform that collects information from the entire value chain of the brand making it transparent, therefore reliable.
“BECAUSE WE ARE CERTAINLY INTERESTED WHERE IT COMES FROM, WHO DOES IT, UNDER WHICH CONDITIONS AND, OF COURSE, WHAT HISTORY THERE IS BEHIND A GARMENT”
Mireya Rioja Armatta